Wednesday, May 30, 2007

Editor's Pick

Do you YouTube?

Presidential hopefulls have taken to YouTube in order to get out their messages. Oftentimes that message is political - most of the 17 candidates have videos explaining their stance on issues like the Iraq War and universal healthcare - but candidates also post videos that try to woo young voters with fun tactics and hip style. Case in point, check out this article about a recent post by Hillary Clinton's campaign:

WASHINGTON - Hillary Rodham Clinton wants YouTube viewers to pick her campaign theme song — and the response, so far, has been music to her ears.

They range from U2‘s "Beautiful Day" to Smash Mouth‘s version of "I‘m a Believer" to Celine Dion‘s "You and I."

According to the view counter on YouTube, the May 16 video had more than 500,000 views; a more recent post was seen by more than 40,000. Her campaign said it received more than 130,000 votes in the first round. It promises to release the final result "in the coming days."

"A little self-effacement in her recipe of self-presentation is probably a good idea," Robert Thompson, professor of television and popular culture at Syracuse University, said. "There is a certain sense of over-calculation."

"I‘d rather have a candidate ask me what I think about major issues," Thompson said. "The way it‘s being used is: Let‘s have you guys come and tell me what‘s the best way to package myself to sell myself to you."

But Kathleen Hall Jamieson, who directs the Annenberg Public Policy Center at the University of Pennsylvania, said any way candidates can engage potential voters, especially young people, at this stage is good.


Visit "You Choose '08" to watch videos from 17 presidential hopefulls.

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